Corporate Identity should be condsidered at your business photography
Image, as the first and generally most important impression people experience, can set the tone for all future interactions. This is why corporate photography should never be simply an afterthought—it is often the first impression a company makes. While this may require a fair degree of subtlety with advertising, artistic, or editorial photography, corporate photography benefits from properly executed photographic techniques as much as any other niche. However, corporate photography often requires a great deal more planning and organizing than some of the other niches and generally requires a more receptive and pliant photographer as well. Our photographers understand the complexities of working within the hierarchical system of the corporate world as well as how to bring the vision of a corporate image to life. Skilled in communication and sensitive to the nuances of corporate interaction, our photographers will work diligently to not only help you define the corporate image that best suits your company but to execute it flawlessly as well. Whether you reside in a major market like Beijing, London, or New York or are simply trying define your corporate image within a smaller region, our corporate photographers are responsive to your needs so that they may best identify your desired impression and present the face you want the world to see.
Business photography – a growing niche
Corporate photography may not get the same type of prestige as many other photographic niches, but it is a growing and vital component of both the photographic and corporate realms. However, unlike most styles of photography, corporate photography serves a far more utilitarian purpose. Still, just because the impetus of the images follows function over form does not mean that corporate photography can afford to utilize less technique or require a rougher finish. The corporate photographic niche is generally used for “in-house” or business to business/business to consumer purposes. The images themselves do not truly promote anything but often serve as the first point of visual contact for individuals outside of the business itself. Of course, this is not always the case as corporate photography can include workplace manuals and brochures, but the lion’s share corporate photography will involve either portraiture or group photographs.
For portraiture, this is often a straightforward process that functions much like other forms of portraiture with care and consideration to the few standards and techniques that set it apart. However, the group photos, and to a lesser extent the manual or brochure photographs, can offer unique challenges that are rarely encountered in other fields of photography. Primarily, one of the larger difficulties to overcome involves not the photograph itself, but the subjects. A company that is simultaneously trying to maintain effective productivity and organize corporate images may have difficulty organizing the various individuals and ensuring that all subjects are on the same page. This is where the photographer’s ability to communicate and organize is paramount. In terms of technique, the challenges may often lie with the lighting—especially if the shoot is to occur onsite and the setting uses fluorescent lights. In this case, and opposed to many other photography fields, it is often advantageous to use software to correct this after the shoot—even if the image loses a bit of detail.
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