Fashion photography with the special sense of authority
Whether you are preparing to unveil an exciting new lineup in New York or Milan or you are simply trying to set up a catalog for a local clothing store, we have photographers on call who are ready and able to provide the best fashion shots. While communication is always important in any line of work, fashion photographers need to have a sense of authority with which to direct their models or command respect at a fashion show. Conversely, they must also be able to blend seamlessly into the background when necessary and allow the models to do what they do best. Our fashion photographers understand the precarious balance between these two extremes and can walk that line flawlessly, providing the utmost professional quality images and working experience.
However, a fashion photographer’s work does not merely end once the show or shoot is over. Like most niches of photography, the work only begins once the camera is set down. Editing is a vital part of all photography niches, but arguably more so in fashion than any other where every line, every color, every quality of the composition must be perfect or else the image, and by proxy the fashion line, remains unremarkable—a death sentence for any fashion product.
When preparing a fashion shoot, a surprising amount of technique must be determined ahead of time and following the shoot. While there is no substitute for skill in the moment, fashion shoots can often occur with far less time during the actual photographing process due to circumstantial factors such as the catwalk routine. This requires fashion photographers to do their due diligence and research the environment ahead of time—often unable to make the changes they might otherwise deem necessary. As such, fashion photographers need to understand their camera and how its settings affect the image more than many other niches since they will only get a small fifteen to thirty second window to capture the perfect image. Lighting will be the primary concern in this instance, and unfortunately, there is no set standard.
Be creative, spontaneously and a kind of director as a fashion photographer
Depending on the fashion line in question, the setting may be bright or lit with only a spotlight. Since the catwalk stops for no one, a fashion photographer must know what settings are required to capture images in both settings ahead of time as it can often be too time consuming to alter settings during the event. Another setting that is crucial for effectively shooting fashion is your white balance. Since fashion often either favors a color palette along the extremes, your white balance must be perfect or else the colors or neutrals of the items modeled will display tinted in the images. Another element that factors heavily in detail, your shutter speeds, should be high. There is no place for softness of image in fashion photography. Finally, and counter intuitively, the ISO and Aperture should be reasonably high. This follows the quick shutter speed to ensure a sharpness of detail—even if there is a pinch of noise. Moreover, since fashion is often a full-frame image, you will also need the depth of field to ensure that the full fashion ensemble is captured without the edges blurring.
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