Product photography: show your product in an unique way
If you look under “Seller Tips” on websites like Amazon, Etsy, eBay, and many more, they all have at least one pointer in common: products with pictures sell better than products without pictures. Customers naturally want to see what they’re buying, and a clear, simple photograph showing the product can be more effective than hundreds of words of description. Many people do the best they can with the equipment they have, but professional photographs can really put your products ahead of the competition. Hiring and negotiating with photographers can take valuable time, but Photo Agency One can help you find the best professionals in your area. With locations in Paris, Berlin, London, Los Angeles, and New York, PhotoAgency One can guide you through the entire photo shoot process, even if you have no experience working with photographers. Different products present a variety of different challenges to photograph well, but PhotoAgency One will connect you with the best resources for your individual needs.
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While every type of product is unique, there are some basic standards for photographing any product. The subject of the pictures is going to be a stationary object shot in close up. The camera needs to have a wide depth of field to keep the entire product in focus, which requires a high F stop and low shutter speed. Under these settings, it is easy for a hand-held shot to become blurry, so a tripod is necessary to keep the camera perfectly still. Using a low ISO will help reduce visual “noise.”
Positioning, lighting and settings for product photography
Generally speaking, the attention of the viewer should be entirely on the product, meaning that the simplest background is often the best. A pure white sweep can provide this, curving up from horizontal to vertical behind the product to create a background free of even the distracting line of a horizon. Positioning the product should be done with care so that important features like labels are completely visible.
Lighting is crucial in product photography – just as every part of the product must be in focus, so must every part be clearly lit. As most of this type of photography is done indoors, the photographer has extensive control over the lights being used. It is possible to use a combination of natural and artificial light, but direct sunlight is too harsh and can create undesirable shadows. A reflector used with any light source will help fill in any shadows, and a flash diffuser will keep the light from a flash soft, spreading it out across the product being photographed.
When considering shooting angles, the features of individual products comes into play. Photography in general consists of storytelling through the use of images, and this can be done even in simple product photography. A good photographer can highlight the impressive features while also accurately representing the size, shape, and quality of the product. The photographers provided by Photo Agency One will know how to combine all these elements to take the best photo of your product.
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